if you check your source code you will see that at the moment the code you have inserted is empty:
< div style='width: 801px;'>
< div style='float: left; width: 200px;'>< /div>
< div style='float: left; width: 200px;'>< /div>
< /div>
each shop item needs to inside the div like:
< div style='width: 801px;'>
< div style='float: left; width: 200px;'>
< p>< strong>DUSTY BLUE CLUTCH< /strong>< /p>
< p>$90 (AUD) each< br />
23(w) x 16(h)cm< br />
2 clutch styles available< /p>
< p>< form action="https://www.paypal.com/cgi-bin/webscr" method="post">
< input type="hidden" name="cmd" value="_s-xclick">
< input type="hidden" name="hosted_button_id" value="J78CVTPC7W7BA">
< table>
< tr>< td><input type="hidden" name="on0" value="Choose Clutch Option">Choose Clutch Option< /td>< /tr>< tr>< td>< select name="os0">
< option value="Dusty Blue 01">Dusty Blue 01 < /option>
< option value="Dusty Blue 02">Dusty Blue 02 < /option>
< /select> < /td>< /tr>
< /table>
< input type="image" src="https://www.paypal.com/en_AU/i/btn/btn_buynowCC_LG.gif" border="0" name="submit" alt="PayPal - The safer, easier way to pay online.">
< img alt="" border="0" src="https://www.paypal.com/en_AU/i/scr/pixel.gif" width="1" height="1">
< /form>< /p>
< /div>
< div style='float: left; width: 200px;'>*Shop item 2 code here*< /div>
< div style='float: left; width: 200px;'>*Shop item 3 code here*< /div>
< /div>
And so on, just keep adding the shop items inside the divs.